Gemma

Introduction to Gemma

Gemma is an AI-powered personal assistant that delivers reminders via real phone calls rather than digital notifications. Designed for individuals who frequently overlook app alerts but reliably answer incoming calls, Gemma bridges the gap between digital scheduling and human attention patterns. It targets professionals with high-demand schedules, students managing multiple commitments, caregivers coordinating health-related tasks, and anyone seeking higher reliability in time-sensitive reminder delivery.

The product was developed based on observed behavioral patterns—specifically, that voice-based interruptions have significantly higher engagement rates than visual notifications. Gemma operates as a standalone mobile application with deep integration into existing workflows, prioritizing simplicity, conversational interaction, and calendar synchronization without requiring manual entry or complex configuration.

Key Takeaways

• Delivers reminders via automated outbound phone calls using natural-sounding AI voice
• Supports natural-language voice commands such as "remind me in 10" or "mark as done"
• One-click synchronization with Google Calendar to import meetings and events automatically
• Adaptive timing logic that allows users to specify call timing (e.g., at event start time or minutes before)
• Real-time call handling: users interact conversationally during the call without opening an app or pressing buttons
• Achieves a 95% on-time completion rate across beta usage, with over 2,000 successful reminder calls completed
• Offers tiered credit-based pricing, including a free trial with three reminder calls
• Prioritizes privacy and security with no requirement for credit card information during trial

How Gemma Works

Gemma functions through a three-stage workflow. First, users connect their Google Calendar account, enabling automatic import of scheduled events and recurring appointments. Alternatively, custom reminders can be created directly within the app. Second, users configure timing preferences per reminder type—for example, setting calls to occur two minutes before medical appointments but immediately at the start of team meetings. Third, when a scheduled reminder triggers, Gemma places an outbound phone call to the user’s registered number. During the call, the AI processes spoken input in real time, supporting context-aware commands like "what's next?", "remind me tomorrow", or "I'll be there", and updates the reminder state accordingly.

The system does not rely on push notifications, background app activity, or device permissions that commonly fail on iOS or Android. Instead, it leverages standard telephony infrastructure, ensuring delivery even when devices are locked, in Do Not Disturb mode, or running low on battery. Call logs appear as regular incoming calls, and users interact entirely by speaking—no UI navigation is required during the call.

Core Benefits and Applications

Gemma improves adherence to time-critical tasks across diverse use cases. For professionals, it ensures punctuality for client calls, review sessions, and deadline-driven deliverables. Students benefit from timely prompts before lectures, assignment submissions, and study blocks. Caregivers use it to support medication adherence and appointment attendance for elderly or cognitively impaired family members. In all cases, the shift from passive notification scanning to active voice interaction increases recall and follow-through.

The product also reduces cognitive load: instead of checking multiple apps or calendars throughout the day, users receive concise, actionable verbal summaries on demand. Its integration with Google Calendar eliminates double-entry errors and supports dynamic rescheduling—if a meeting is moved, synced reminders update automatically. Beta testing demonstrated an average time savings of 120 hours across users and a threefold increase in reminder effectiveness compared to standard notification-based applications.