Martekio

Introduction to Martekio

Martekio is an AI Share of Voice analytics platform designed for eCommerce brands and marketing agencies. It enables organizations to measure and analyze their product discovery visibility across AI-powered answer engines such as ChatGPT, Claude, Gemini, and Perplexity. As traditional search declines in relevance due to the rise of conversational AI, Martekio provides actionable insights into how brands are represented in AI-generated responses.

The platform helps performance marketing and growth teams understand their brand's presence in AI search results, monitor competitive positioning, and adapt strategies accordingly. By tracking citations, references, sentiment, and agentic traffic patterns, Martekio supports data-driven decision-making in a rapidly evolving digital landscape where AI influences consumer discovery behavior.

Key Takeaways

• Measure brand Share of Voice across major AI platforms including ChatGPT, Claude, Gemini, and Perplexity
• Track both branded and non-branded mentions with contextual analysis
• Monitor brand sentiment over time to assess perception shifts
• Benchmark performance against competitors to identify visibility gaps
• Analyze influential sources such as Reddit, Wikipedia, and Quora that shape AI outputs
• Understand agentic traffic drivers by identifying content used by AI models
• Access deep insights into industry trends affecting product discovery
• Designed for scalability across multi-brand portfolios and agency use cases

How Martekio Works

Martekio operates by analyzing how frequently and contextually a brand appears in responses generated by leading AI answer engines. Users configure their monitoring parameters by defining branded terms (e.g., product names) and non-branded queries (e.g., category-level searches). The system then tracks these queries across multiple AI platforms to quantify share of voice metrics.

The platform collects data on citations, references, sentiment, and response context, organizing it into structured dashboards. These dashboards allow users to compare their performance against competitors, evaluate source influence, and detect emerging trends. Insights are updated regularly to reflect changes in AI model behavior and training data.

Core Benefits and Applications

Martekio enables brands to maintain visibility in AI-driven product discovery environments. Marketing teams can use the platform to optimize content strategies based on which sources influence AI answers, ensuring higher representation in relevant conversations. Agencies benefit from cross-client benchmarking tools that streamline reporting and strategic planning.

By identifying key influencers and understanding sentiment dynamics, brands can engage more effectively with communities on platforms like Reddit and Quora. Additionally, trend detection capabilities help anticipate market shifts before they impact sales. With an upcoming API integration, Martekio will support advanced analytics workflows, allowing deeper integration into existing marketing technology stacks.