The 2-second AI sourcing engine for resellers.

Reseller Bro is an AI-powered sourcing assistant designed specifically for resellers, including individual flippers and retail intake operations. It replaces time-consuming manual research with an automated decision engine that evaluates items against user-defined profit goals in under two seconds. The product targets professionals who source inventory across multiple marketplaces—including Mercari, Etsy, Poshmark, and eBay—and require rapid, consistent, and objective assessments to optimize acquisition decisions.
Unlike general-purpose data analysis tools, Reseller Bro operates as a specialized decision layer. Its core function is not to deliver raw market data but to generate binary, action-oriented recommendations: "FLIP" (indicating projected profitability) or "SKIP" (indicating insufficient margin potential). This simplifies workflow by reducing cognitive load and eliminating ambiguity during high-volume scanning scenarios.
Reseller Bro follows a four-step workflow: SCAN, ANALYZE, DECIDE, and SAVE & SCALE. Users initiate evaluation via camera scan, voice command, or keyboard input. The app then processes the item’s identifiers—such as title, image, or listing URL—using its native on-device AI engine. This engine applies the PPA logic, which cross-references real-time marketplace data (e.g., sold comps, fees, shipping costs) against the user’s preset profit parameters (e.g., minimum $35 net profit). The result is a binary output: a green "FLIP" signal if the item meets criteria, or a red "SKIP" signal if it does not.
The system supports multi-platform validation, displaying results across major resale channels (Mercari, Etsy, Poshmark, eBay) with platform-specific profitability estimates where available. Items flagged as "FLIP" can be saved directly into a searchable digital inventory; those marked "SKIP" may still be archived with optional notes. All processing occurs locally unless external marketplace APIs are explicitly queried for live pricing data.
Reseller Bro improves operational efficiency for resellers by compressing hours of manual research into sub-two-second decisions. For individual flippers, it reduces buyer’s remorse and increases hit rates by enforcing disciplined, data-driven purchasing. For retail intake stations—such as thrift stores or buyback centers—it standardizes evaluation criteria across staff, minimizing subjectivity and improving inventory curation consistency.
Practical applications include: rapid in-store scanning using mobile camera or voice; batch evaluation of online listings prior to acquisition; integration into existing inventory management workflows via digital capture; and preparation for AR-assisted picking in warehouse or sorting environments. The lifetime pricing model and founder-tier benefits—including permanent profile designation and early access to AR features—support long-term adoption without subscription overhead.