Sift Digital

Introduction to Sift Digital

Sift Digital is a digital marketing and website development agency that provides custom websites, search engine optimization (SEO), Generative Engine Optimization (GEO), paid advertising, social media marketing, and business automation. The team focuses on building fast, mobile-responsive websites, implementing data-driven marketing strategies, and maintaining continuous performance monitoring with hosting and security.

The service is designed for small to mid-sized businesses, nonprofits, and organizations that need measurable online growth. Sift Digital serves clients in Fayetteville, Arkansas, across Northwest Arkansas, and nationwide.

Key Takeaways

• Custom website design and development with mobile-responsive layouts
• Performance-focused builds with fast load times (targeting under 2 seconds)
• Built-in SEO, including on-page, technical, and local SEO, plus Google Business Profile optimization
• GEO services to improve visibility in AI-driven search systems (e.g., ChatGPT, Claude, Gemini, Perplexity) and voice search
• Paid advertising across Google, Facebook/Instagram, and LinkedIn with continuous A/B testing and campaign optimization
• Social media marketing covering strategy, content production, community management, and reporting
• Business automation with CRM integrations, automated lead capture, email/SMS sequences, and workflow automation
• Hosting, security updates, analytics dashboards, and 24/7 upkeep

How Sift Digital Works

Engagement typically starts with discovery and planning to define goals, audiences, and key performance indicators. Clients select services or packages aligned with their needs—such as website development, SEO/GEO, paid advertising, or social media—along with baseline analytics to measure progress.

Implementation includes custom website design and development, on-page and technical SEO, local SEO, GEO content architecture, and campaign setup for Google, Meta (Facebook/Instagram), and LinkedIn. Social media content and community management are coordinated with brand strategy. Business automation is configured through CRM integrations, automated lead capture, and email/SMS sequences. Hosting, security, and performance monitoring are included where applicable.

Measurement and optimization are ongoing. Campaigns are refined through A/B testing and analytics dashboards, while websites receive continuous updates and performance improvements. Reported advertising benchmarks in Arkansas markets include approximately 3x ROAS, $10–$12 CPM, 1.0–1.5% CTR, and 2.0–3.5% conversion rates; actual results vary by market, industry, creative, and budget.

Core Benefits and Applications

• Use cases

  • New website builds and redesigns with modern UX and performance targets
  • Local businesses seeking visibility via local SEO and Google Business Profile optimization
  • Organizations prioritizing AI/voice search visibility through GEO and content structure
  • Lead-generation programs using paid search, paid social, landing pages, and automation
  • Nonprofits needing donation workflows, event management, and community engagement
  • E-commerce stores requiring secure, fast sites with analytics and conversion optimization

• Advantages

  • Unified delivery across web development, SEO/GEO, paid media, social, analytics, and automation
  • Data-driven execution with dashboards, reporting, and continual testing
  • Maintenance, hosting, and security included in applicable website packages
  • Nationwide availability with experience across multiple industries

Pricing overview (monthly)

Website Services

Social Media Marketing

Paid Targeted Advertising

• Pricing: custom budget
• Included: complete campaign management; creative development; real-time dashboard and insights; continuous A/B testing and optimization; search engine marketing (Google and Bing)
• Reported Arkansas market metrics: approximately 3x ROAS, $10–$12 CPM, 1.0–1.5% CTR, and 2.0–3.5% conversion rates (results vary)