Track Link

Introduction to Track Link

Track Link is a link tracking and analytics platform designed for marketers, creators, and businesses. It enables users to create branded short links, measure click activity, and analyze performance with detailed insights. The platform supports custom domains, custom slugs, and automatic SSL certificates to maintain brand consistency and security.

Beyond basic link shortening, Track Link captures UTM parameters, provides geographic analytics down to city level, and supports conversion tracking through a lightweight script. A developer-friendly REST API allows teams to create links programmatically, fetch analytics, and integrate tracking into existing workflows.

Key Takeaways

• Custom branded domains with automatic SSL and simple CNAME setup; unlimited links per domain
• Detailed analytics for clicks, unique visitors, and conversions with trend visualization
• Geographic insights at country, region, and city levels
• Automatic UTM parameter capture for campaign, source, and medium attribution
• Conversion tracking via a lightweight script to measure signups, purchases, and custom events; revenue attribution per campaign
• Developer REST API for link management and analytics; webhooks listed for the Pro plan
• Low-latency redirects (sub-50 ms) using edge infrastructure
• Free tier available; Pro plan with higher limits and advanced features is listed as coming soon

How Track Link Works

Users create a short link by pasting a destination URL and optionally customizing the slug. A custom domain can be connected using a CNAME record pointing to cname.gettrack.link, after which SSL certificates are provisioned automatically. Links can then be shared across channels such as email, social media, and ads.

When a link is visited, Track Link records click data, captures UTM parameters, and aggregates metrics like unique visitors and geographic distribution. Real-time analytics provide visibility into performance trends. For conversion tracking, a lightweight script can be added to a website or app to send events (e.g., signups or purchases). This enables per-link conversion rates and revenue attribution to campaigns.

Developers can use the REST API to create links, manage custom domains, and retrieve analytics programmatically. This supports integration with internal dashboards, marketing automation, and reporting workflows. Webhooks are listed under the Pro plan for event-driven integrations.

Pricing Overview

Core Benefits and Applications

• Campaign measurement: Track clicks, conversion rates, and revenue attribution across email, social, and ads using UTM parameters and per-link analytics.
• Brand consistency and trust: Use a branded domain with SSL for every link and create memorable custom slugs.
• Audience insights: Identify where traffic originates geographically to inform targeting and localization strategies.
• Performance and reliability: Fast, edge-based redirects help minimize latency for end users.
• Developer integration: Use the REST API to automate link creation, collect analytics, and connect data to internal tools; webhooks are listed for the Pro plan.
• Team and scaling needs: The Pro plan adds higher limits, unlimited data retention, and collaboration-oriented features for growing teams (noted as coming soon).